Case Studies

Build a strong, exciting story around HyperType’s vision that shows how big this company can really become.

Show up to investor meetings with more confidence and clarity. Avoid rambling and coming across as scattered.

Find a way to deal with questions and skepticism around defensibility.

“As a founder, you’re stuck in your own bubble. You’re juggling everything—feedback from investors, competitors, and customers. It’s hard to know what’s actually working.”

The story just wasn’t landing: “It’s really hard to come up with a billion-dollar vision by yourself… especially when the tech keeps changing so fast.”

“We didn’t have a clear outside perspective. One wrong answer in a pitch can cost you the deal and we weren’t prepared for that.”

“Within two weeks, we were able to deliver not only a billion-dollar story, but also a pitch deck and narrative that finally made us feel like, ‘yes, this could be huge’. It was one of the best things we’ve done so far.”

“I realized how important it is to know how to ‘play the game.’”

With Teenie’s new pitch, investors stopped asking about defensibility, and she got commitments within three weeks.

Raise $4 million in a challenging fundraising environment for a cross-border alcohol infrastructure startup.

Eoin knew he was sitting on a massive opportunity and didn’t want to waste time fundraising

Find a way around investors’ objections and stop receiving pass emails

"We hadn't really put together a process. We smashed together a deck but were very operationally busy and weren’t taking fundraising seriously."

Eoin didn’t really know WHY investors kept passing on him because they always seemed excited in the meeting

Frequent rejections made the fundraising process discouraging: "You start thinking, 'Is it me? Is there an issue?' and the course corrections helped realign us.”

He had gotten some bad advice from “advisors” and VCs he knew. Advice that turned out to steer him down a completely wrong path with investors.

As soon as we removed the major dealbreakers from his pitch and crafted a compelling vision story for Eoin, the pass emails stopped overnight and investors started chasing him.

8 weeks after we started working together Eoin got 4 term sheets from VCs wanting to lead the round.

"Tailoring the story to the audience was critical. You helped us check the boxes investors were looking for while staying authentic."

"The biggest change was shifting from a two-year operational plan to a global domination vision. That fundamentally changed our fundraising.”

He also won SaaStock’s global pitch competition and closed his $4.4 million round soon after.

"We wanted to tighten up the process and make sure we were in control of our fundraising.”

“We needed to build a pitch deck that clearly explains what we do without overwhelming investors, cutting information and understanding how much to share at each stage.”

Pablo wanted his co-founders to be on the same page: "I needed my senior team to better understand the process and work together to run it.”

"We were approaching fundraising in an unstructured way, and while it worked for early rounds, it wasn’t enough for where we wanted to go.”

"We tend to get into the weeds of what we’re doing, but it’s not always what investors care about.”

"There’s a sea of investors out there, and we needed to figure out who was serious and who would just waste our time.”

"You helped us see the process from the investor's perspective, which completely changed the game for us."

"We went from an unstructured approach to a proper system where we know what’s going on and what’s next.”

"We cut unnecessary details and focused on high-quality, high-impact materials that got investors interested.”

"It’s not just me anymore. Our team understands the process and works together, making us more accountable and effective.”

Deniz and Felipe wanted to close a Tier 1 VC to lead their round although the Web3 funding market was bone dry. A non-negotiable.

They knew fundraising would be tough. So they wanted to make sure they did it the right way and not endanger their business with unforced errors.

CEO Deniz needed investors to see him as THE GUY to build a massive outcome in this space.

They had raised their last round in a boom market with no real strategy by just hitting up a few contacts. And they knew that wasn’t going to work this time.

“The first time I did fundraising, I just winged it. This time, I felt like I was overwhelmed with information, unsure of what strategy to commit to.”

“We had a billion-dollar idea and traction, but we didn’t know how to present it effectively to investors.”

They managed to close Hashkey, their dream lead investor because the VCs bought into their vision story

“We can’t state just how much we appreciate what a change in mindset and frame of reference this has been. It’s been a completely different experience since we started working with you.”

"Presenting the billion dollar story and long-term vision resonated with investors. We could see it in their eyes, they were nodding along and engaging deeply.”

“Our cold email response rates skyrocketed. I sent an email that stood out, and investors responded, saying it was refreshing to see such content. The results were immediate.”

Raise money to move from organic growth to scaling their well-run business on a massive opportunity

Prepare for Shark Tank in 3 weeks when they didn’t have a pitch or a way to handle the (90 min) Q&A

Create a pitch deck, pitch and strategy while being completely new to fundraising

"We were super blurry about what to focus on, what our real value proposition was, and which investors to approach.”

"We didn’t know how to address potential objections or how to present our numbers and context effectively.”

"We had this really weak founder story and had blocked out everything significant that led us to founding the business.”

"We got feedback that we were super impressive during the Q&A. Now, we’re even teaching other founders on how to answer tough questions!”

"You helped us unpack our real story and create a tangible, convincing, and authentic narrative that we could confidently share.”

"You didn’t sweet talk us. You told us exactly what worked and what didn’t, which gave us clarity and authority in our discussions with investors.”

"Working with you is fun which makes it more digestible but it's also profound in its clarity. To be pointed to what's REALLY important is what I find most helpful. I also noticed you step in whenever we are stuck at some point (which then threatens to disrupt the flow of our session) and sprinkle in some creative thoughts"

"This process felt like an investment in ourselves at a level we never experienced before. Money well spent, money well invested."